pricing strategy for products captives: Captives are those products that are essential to the operation of the main product, for example, the ink cartridges to be specific to each printer model.
Companies that sell products main setting reserve prices and profit margins for large parts or additional products needed.
Pricing strategies for product packages: The packages of products (packs) are those that include a combination of products at a price less than the sum of each individual one. ¡Business are business!
The prices of various products seeking to integrate package under an attractive price to induce consumers to purchase goods and services that otherwise prescindirían because the added cost is the lowest of all.

¡Business are business! Strategies for Pricing Product Portfolio .-
According to Kotler, Armstrong, Cross House and, at times, the strategy for fixing the price of a product must be different if the product is part of a group of products. In this case, the company should set a price that maximizes the benefits of the entire product portfolio. Here are four strategies to see product portfolio:
Pricing strategy for a product line: Typically, companies do not design products in isolation, but a complete line of products. For pricing for product lines, management must decide what should be the difference in price between the different stages of a product line. For example, shops can have three male different price levels for their suits: 180, 320 and 495 Euros. The customer will probably involve suits low, medium and high quality of these three price levels respectively. The seller’s task is to establish a visible difference in quality to support different price levels.
Pricing strategies for optional products or complementary products or complementary options are those which complement the main product, for example, air conditioning in the case of several car models. ¡Business are business!
In this case, the prices of complementary products should seek a comprehensive benefit package that makes the products attractive.

To differentiate themselves from competitors with lower prices: The main idea of this pricing strategy is to stimulate demand for the segments and / or potential of the segments that are price sensitive. This strategy is valid if the overall demand is scalable, ie, both current and potential consumers are willing to take the offer. You can also decide to lower the price if it is known that the variable costs of the competitors are superior and therefore can not react, at least quickly, without hurting its profitability.
Generic manufacturers and retailers that offer private label products, ranging from peanut butter to shampoos, deliberately set prices for their products 8-10% less than the product trademarks. ¡Business are business!
Price maintenance against the competition: The main idea of this strategy is to maintain prices to avoid unexpected reactions of consumers to a price increase.
This strategy takes place when the organization has a high share in a market of great stability. You can also choose this type of pricing to work with government policies to combat inflation or social project an image.

Oriented Pricing Strategies Competition .-
This pricing strategy, the focus is on what competitors are doing. According Agueda Esteban Talaya, we can distinguish the following actions:
Match competitors’ prices: It is used when there are many products on the market and are poorly differentiated. The company has virtually no control over the price. It is also a usual strategy when there is a price of traditional custom, as in the newspapers.
Differentiate itself from competitors with higher prices: The main idea of this pricing strategy is to convey an image of quality and exclusivity to capture segments with greater purchasing power. This strategy is suitable for companies with image quality, with highly differentiated products and when a consumer group that receives absolutely no substitute products. It involves the adoption of a selective price, looking for a specific sales figure in a set of consumers who are characterized by being willing to pay a high price for the high perceived value of the product.
As an example, it is noteworthy that the watch manufacturers, Rolex is proud to focus on making watches more expensive than a person can buy.

Prestige pricing strategies .-
According to Kerin, Berkowitz, Hartley and Rudelius, use prestige pricing is to set high prices, so consumers understand the quality status or be attracted by the product and bought it. Examples: Rolls Royce Cars, Channel Perfume, Jewelry Cartier, Swiss watches and Lalique Glass.
This pricing strategy may be appropriate in the following situations: 1) There is a market (usually small), which has good disposition towards the product / service or are aware of the quality and status that can give 2 ) that potential customers have the economic capacity to purchase, 3) that the product or service is of high quality, innovative or unique features is an image and status or prestige, 4) that there are channels for selective or exclusive distribution, 5 ) that is difficult for competitors to appear soon and 6) that the time can keep the price above the initial price.